woman receiving a dermal filler injection at a spa

As we approach the end of 2023, the aesthetic medicine industry continues to transform. Not only technological advancements but also the periodic shift in preferences of individuals seeking enhancement are influencing this change. Patients often seek procedures that address the aftermath of prolonged sun exposure during the summer.

With the soaring demand that peaks around the holidays, practitioners should be prepared to take on the opportunity and meet these seasonal trends in aesthetic treatments. We’ll shed light on some of the newest procedures, especially those gaining traction in the fall and winter months.

A Glimpse into 2024

Minimally invasive facial procedures have rapidly evolved, and the upcoming year is expected to hit new records. The global medical aesthetics industry is set to reach a value of $22.5 billion by the end of 20251. Just the use of injectable botulinum toxin has shown incredible growth in the past two decades, with some sources reporting a 621% increase2.

A global perspective and the emphasis on appearance in contemporary life influence trends in aesthetic medicine.

Treatments in the Fall: Embracing Change

The fall months are ideal for interventions targeting skin rejuvenation and repair. This is an opportunity to address the summer aftermath, whatever it may be. One of the primary reasons patients seek consultation in this period is undoubtedly sun damage, including pigmentation issues and fine lines.

Seasonal transformation with fillers takes center stage, with these treatments being a popular choice for restoring lost volume. Since hyaluronic acid is an integral component of the extracellular matrix, hyaluronic acid-based injectables offer a multi-faceted approach, addressing the effects of sun damage and replenishing skin tissue.

Although dermal fillers may undergo changes after injection due to natural decomposition processes, they have a relatively long and stable shelf life. Since they also attract moisture to the skin, patients can observe instant results and a more youthful appearance.

Thread-lifting techniques are increasingly favored due to their advantages: smaller incisions and quicker recovery times. These techniques offer a personalized approach, adapting to the natural contours of the face. Because the threads are held in place under the skin, it is important to have a good understanding of the superficial musculo-aponeurotic system (SMAS).

Winter Renewal with Chemical Peels

With the absence of astringent sunlight, treatments in winter often involve skin resurfacing and deep hydration. Laser treatments and chemical peels are strategic interventions that gain prominence in the cold months, allowing individuals to emerge into the spring with a revitalized and radiant complexion.

Colloquially referred to as chemical peeling, chemo-exfoliation promotes wound healing and skin rejuvenation after removing a small amount of damaged tissue. The treatment activates the typical healing signal cascade, reorganizing structural scaffold proteins and dermal connective tissue3.

In recent years, superficial peels have increased in popularity, with the American Society of Plastic Surgeons listing them as the third most commonly performed noninvasive cosmetic procedure4. Recognizing this, we at Medica Depot have created a reliable assortment of professional peels to ensure you can experience the latest advancements in skincare.

Emerging Trends and Research Hotspots

There appear to be five trends in aesthetic medicine, and their aspects in the field of facial rejuvenation research that have emerged5:

  •  aesthetic medicine
  • mesenchymal stem cells
  • laser therapy
  • the application of platelet-rich plasma
  • platelet-rich fibrin

At Medica Depot, we are particularly thrilled about the elixir of the skin, platelet-rich plasma (PRP). PRP is an emerging treatment for various dermatologic conditions—a solution that goes beyond the surface, tapping into the body’s regenerative powers.

Its many potential uses include combating hair loss, vitiligo, nonhealing wounds, photoaging, and acne scars6. PRP’s therapeutic mechanism involves remodeling the extracellular matrix via increased expression of matrix metalloproteinases, proliferation of fibroblasts, and collagen synthesis7.

When applied to the skin, PRP stimulates collagen production, enhances blood flow, and promotes overall skin health.

As an autologous therapy prepared from venous blood, it relies on the quality of PRP preparation to attain the highest possible outcome. The final preparation should be rich in platelets, usually concentrated between 2 and 8 times greater.

We recommend investing in an internationally accredited PRP kit, which will deliver an exceptional outcome.

Our Commitment to Seasonal Transformations

As we anticipate the trends of 2024, it is clear that the demand for aesthetic enhancements is not static but dynamic, mirroring the ebb and flow of the seasons. By staying attuned to these shifts, practitioners can make informed choices that align with the natural rhythm of customer demand.

As a purveyor of global expertise in aesthetic medicine, Medica Depot stands at the forefront of these developments, as a testament to the innovative and personalized solutions that define the evolving landscape of seasonal trends in aesthetic treatments.


What are the medical aesthetic trends for 2024?

In 2024, the medical aesthetic landscape is set to grow even further, with a focus on minimally invasive facial procedures. Some treatments are witnessing an already present steady increase over the past two decades, like the all-time favorite injectable botulinum toxin, reflecting a global inclination towards prioritizing appearance and aging gracefully.

What are the newest treatments in aesthetics?

Mesenchymal stem cells, platelet-rich fibrin (PRF), and platelet-rich plasma (PRP) are only some of the newest topics in aesthetics research and application. The growing prominence of platelet-rich plasma (PRP) is emerging as a solution tapping into the body’s regenerative powers. PRP is utilized for various dermatologic conditions, but coupled with quality preparation, it is able to achieve fantastic results.

What cosmetic procedures are on the rise?

Customers are choosing aesthetic treatments that offer more instant results and that can be applied strategically in fall and winter, such as hyaluronic acid-based injectables for volume restoration and thread-lifting techniques. Winter sees a rise in laser therapies and chemical peels for skin resurfacing and deep hydration.


  1.       Neff AM. Connecting With the Untapped Millennial Market: Simple Strategies to Boost Conversion, Loyalty, and Per-Patient Spend in Your Aesthetic Practice. Plastic and Aesthetic Nursing. 2022;42(3):143-151. doi:10.1097/PSN.0000000000000459
  2.       Imadojemu S, Sarwer DB, Percec I, et al. Influence of surgical and minimally invasive facial cosmetic procedures on psychosocial outcomes: A systematic review. JAMA Dermatol. 2013;149(11). doi:10.1001/jamadermatol.2013.6812
  3.       Brauer JA, Patel U, Hale EK. Laser skin resurfacing, chemical peels, and other cutaneous treatments of the brow and upper lid. Clin Plast Surg. 2013;40(1). doi:10.1016/j.cps.2012.08.006
  4.       The American Society of Plastic Surgeons. 2016 National Plastic Surgery Statistics: Cosmetic and Reconstructive Procedure Trends. 2017. https://www.plasticsurgery.org/documents/News/Statistics/2016/plastic-surgery-statistics-full-report-2016.pdf.
  5.       Mao JX, Ri CS, Li B, Zhu XY, Zhao MX. Research Hotspots and Emerging Trends of Facial Rejuvenation: A Bibliometric Analysis. Aesthetic Plast Surg. 2023;47(3). doi:10.1007/s00266-022-03099-9
  6.       Pixley JN, Cook MK, Singh R, Larrondo J, McMichael AJ. A comprehensive review of platelet-rich plasma for the treatment of dermatologic disorders. Journal of Dermatological Treatment. 2023;34(1). doi:10.1080/09546634.2022.2142035
  7.       Abuaf OK, Yildiz H, Baloglu H, Bilgili ME, Simsek HA, Dogan B. Histologic evidence of new collagen formulation using platelet rich plasma in skin rejuvenation: A prospective controlled clinical study. Ann Dermatol. 2016;28(6). doi:10.5021/ad.2016.28.6.718