You may often think of the typical wrinkle-reducing treatment patient as being middle-aged, facing an increasing number of deep wrinkles in the mirror each day. However, a recent survey revealed the surprising number of patients under thirty who get wrinkle-reducing treatments, such as wrinkle-relaxing or wrinkle-filling injections. Aware of the issues they may face later in life, many of these young patients are taking preventative measures in their twenties to improve their future skin quality. It is great to see so many young people wearing sunscreen, moisturizing their skin and eating healthier food to protect their skin from damage, but many are also looking to treat a fine line or wrinkle here and there now so they have less to deal with in the future.
In the survey by the American Society for Dermatologic Surgery (ASDS), they revealed that in 2013, their members performed 90,000 wrinkle-relaxing injections with products such as BOTOX® and 30,000 soft-tissue filler injections with products such as RADIESSE®. In the case of wrinkle-relaxing injections, it is often a preventative measure. Younger patients realize that if they use BOTOX® or other injections to relax their forehead muscles now, wrinkles will not have the chance to form. Instead of treating wrinkles and creases when they get older, these young patients realize they can prevent wrinkles from forming in the first place.
In the case of RADIESSE® and other soft-tissue filler injections, often younger patients are taking care of fine lines and wrinkles that are starting to form before they get worse. As well, some patients are trying to rid themselves of facial creases before they become even more prominent with age. Dermal fillers made with hyaluronic acid will plump and hydrate a young patient's fine lines and wrinkles, smoothing out their skin. However, dermal fillers like RADIESSE® are made with calcium hydroxylapatite. In addition to the immediate filling and smoothing effect, the RADIESSE® particles also act as a scaffold, encouraging collagen to grow. This collagen then improves the structure and elasticity of the skin, so wrinkles are less likely to form in the future. RADIESSE® not only reduces the appearance of fine lines in younger patients, but it also improves the structure of their skin, helping to prevent future skin damage.
What sets younger patients apart from their older counterparts is their knowledge of wrinkle relaxers, dermal fillers, and other cosmetic treatments. These types of cosmetic products are relatively new to the market, with RADIESSE® approved by the FDA for facial lipoatrophy in 2006 and BOTOX® approved by the FDA for treating forehead wrinkles in 2002. To middle-aged patients, that is recent, but to patients in their twenties, that is a good portion of their lifetime. Patients in their twenties practically grew up with cosmetic procedures as advertisements for cosmetic fillers and other treatments appeared on television and in print. They have an unprecedented knowledge of wrinkle treatments compared to older generations, and are comfortable with the idea of getting those treatments. While the idea of cosmetic surgery may have seemed extreme and taboo to older generations, the younger generation sees cosmetic injections with RADIESSE® and other products as a normal part of aging.
As more and more patients in their twenties come into your clinic for preventative wrinkle treatments, be prepared. Have plenty of RADIESSE® on hand to correct their minor fine lines and wrinkles and improve their skin texture.
You can buy RADIESSE® .8ml from Medica Depot HERE.