Lip augmentation is a growing trend, and it is no surprise. Many women want plumper, sexier lips beyond what lipstick or lip gloss can achieve. According to the American Society of Plastic Surgeons, lip augmentation procedures grew in the US from over 18,000 in the year 2000 to over 25,000 in 2012. That's an increase of 35 percent, with a total spend just in 2009, for example, of over $37 million.

There are a few things driving this lip augmentation trend. One is the prominence of celebrities that have plumped up their own lips, with many fans wanting to follow suit. Another is the simplicity of lip augmentation procedures these days. Originally, lip augmentation involved injecting fat or collagen into a patient's lips to achieve the full lip effect. However, collagen injections did cause some allergic reactions, and patients had to often wait for the results of an allergy test to come back before finally moving forward with their lip procedure. These injections have largely been replaced by the next generation of lip augmentation procedures, injections of hyaluronic acid, from products like RESTYLANE® Lipp.

Cosmetic surgeons and others had started using dermal fillers like RESTYLANE® to plump up patients' lips. While the hyaluronic acid solution was effective and relatively natural, with few side effects or allergic reactions, it did tend to break down quicker than desired within the lips. The lips are just a completely different environment than the rest of a patients' skin, with different pigmentation, different density of blood vessels, and much more constant mechanical motion as patients talk, smile and eat. RESTYLANE® saw the need for a better lip filler, so they created RESTYLANE® Lipp. RESTYLANE® Lipp is made from non-animal stabilized hyaluronic acid, a thin but stable molecule that resists being broken down within your patients' lips.

RESTYLANE® Lipp will break down naturally within your patients' lips over time, and it usually lasts about six months. This can actually be an advantage over permanent lip fillers since patients can change their minds about how plump they want their lips. If the results were not quite what the patient envisioned, their lips will be back to normal in six months, or you can speed up the break-down of the hyaluronic acid with an enzyme, hyaluronidase.

One noticeable difference between lip augmentation and other cosmetic injection treatments is the age of the patients. A large number of women (and even some men) over forty opt for lip augmentation procedures, likely because their lips lose volume and their lip texture worsens with age, just like the rest of their skin. However, lip augmentation procedures are also quite popular with women and some men in their twenties and thirties, and even some teens get their lips augmented. This means that if you add lip augmentation to the services your clinic provides, using products like RESTYLANE® Lipp, you could increase your current customer base. This may even result in more future business as these younger women start to age and look to expand their cosmetic procedures into wrinkle reducing treatments.

RESTYLANE® Lipp can effectively plump your patients' lips, so if you want to offer lip augmentation in your clinic, you should purchase a product like RESTYLANE® Lipp that was made specifically for the lips. Stock up on plenty of RESTYLANE® Lipp and be prepared when the younger crowd comes in to get fuller, sexier lips.

You can buy RESTYLANE® Lipp from Medica Depot HERE.