Making More from Your MedSpa's Existing Customers
- - April 10th 2014
Every time you place an advertisement in a newspaper, or have flyers printed and distributed, or make some other marketing effort, you are aware of just how much money that is taking out of your business. It is an investment, of course, bringing you more future business to make up for your marketing costs, but what if there was a way to make more money in your MedSpa without having to pay for marketing? It is possible. All you have to do is look at marketing opportunities with your existing clients.
One way to profit from your existing clients is to maintain an email and physical mailing list as well as keep their phone numbers on file. This allows you to keep in touch with existing and past customers to keep them interested in your business. You know that BOTOX® treatments or dermal filler treatments are temporary, and your clients should return a few months later to maintain their wrinkle-reducing results. Send your clients a note every few months when their follow-up treatments are due to make sure they come into your MedSpa before their results start to fade. As well, if you are offering any specials or coupons, you can spend a minimal amount of time and money to let customers who are already interested in your services know about these special offers. This could encourage your customers to come in to try a new treatment or keep them from migrating over to a competitor's MedSpa because they happen to have a special or a better price over there.
Another way to profit from existing clients is to offer them different beauty treatments they may be interested in. You do not need to do a hard sell to force your clients to purchase items they do not want or need, but you may be making your clients aware of treatments they did not know existed. You may just be solving a problem they know they have but were not aware of a solution. For example, your most common treatment type in your MedSpa is likely wrinkle relaxer or dermal filler injections for the face. You could let your clients know there are products that can specifically treat other areas of their body, such as a wrinkled neck, wrinkled hands, or thin lips. As well, you can let your clients know about other types of beauty services and products you provide.
One product that makes a great upsell in your your MedSpa is LATISSE®. LATISSE® is made by Allergan, the same company that makes your MedSpa's BOTOX® and JUVÉDERM®. Instead of treating wrinkled skin, LATISSE® is a bimatoprost solution, that acts as an eyelash enhancer. Since your clients need a prescription to get LATISSE®, as a doctor you can provide LATISSE® from your MedSpa to save them from going all the way to their doctor and then to the drug store. Your clients then take LATISSE® home and apply it themselves to their eyelashes every night, promoting eyelash growth and making their eyelashes thicker, longer, and darker. Most women who are concerned with their looks want long, beautiful eyelashes, so LATISSE® is a great product to offer your clients. Chances are, they will be interested in having stunning eyelashes to go with their newly refreshed skin.
When you have your clients in your MedSpa, they are a captive audience, so it is a great time to tell them about the benefits of different beauty treatments you offer. When you send out an advertising message, your clients may mean to get around to coming in to see about your beauty treatments some day. However, when they are already in your MedSpa, they are more likely to purchase add-ons to their treatment while they are there anyways. Upselling products and services to your clients while they are in your office not only saves on marketing costs, it also makes them more likely to purchase since it is convenient.
LATISSE® is sure to be a hot seller with your clients, giving them the beautiful eyelashes that can help enhance their radiant skin. Be sure to stock up on LATISSE® in advance to make providing it to your clients as quick and easy as possible.
You can purchase LATISSE® from Medica Depot HERE.