When most people think of cosmetic injections they think of BOTOX®. In fact, many people even call all cosmetic injections BOTOX®, even though dermal fillers are totally different products than the wrinkle-relaxing injectables like BOTOX®. BOTOX® is the best-known of any cosmetic injection brand and has even become a household name since its FDA approval for cosmetic uses in 2002. Since BOTOX® was the first approved cosmetic treatment of its kind, it has remained the most popular choice for cosmetic injections.
Trends are always changing, especially when it comes to fashion and beauty, and cosmetic treatments are not immune. There was a time when surgical facelifts were the treatment of choice for women with wrinkles, but these have since largely been replaced with a wide variety of cosmetic injections, from wrinkle relaxers like BOTOX® to dermal fillers like JUVÉDERM® and RESTYLANE®. Breast augmentation has remained the most popular cosmetic enhancement in recent years, although according to the latest statistics, these treatments dropped by about seven percent in 2013. However, cosmetic treatments overall were up by about five percent in 2013 despite the drop in breast enhancement. This disparity is attributed to the continually growing popularity of BOTOX®. BOTOX® accounts for more non-surgical cosmetic procedures than other treatments like dermal fillers made of hyaluronic acid and facial peels.
So why is BOTOX® so popular? One reason is it was an earlier cosmetic injectable than similar brands and than hyaluronic acid dermal fillers, so it had a chance to get established first. When women were faced with expensive and invasive facelifts, BOTOX® almost seemed like a miracle cure for their wrinkles. They could get BOTOX® injections on their lunch break with no downtime and much less risk than surgery would pose, and at a much lower price. Suddenly, a wider variety of women and men opted for BOTOX® treatments when they would not have considered plastic surgery. BOTOX® brought wrinkle reduction to the masses like never before.
Another reason BOTOX® is so popular is its pop culture status. Once BOTOX® became famous, it continued to gain attention and become a part of everyday life. BOTOX® is featured on reality shows, mentioned in the media on a regular basis, and has even become a social event. Many women now host BOTOX® parties, where they get a group of friends together to get their BOTOX® injections in a party setting, and receive a discount on their own treatment. BOTOX® has left the cold, clinical setting of a dermatologist's office or medical clinic and become the life of the party.
Social media also contributes to the rising popularity of cosmetic treatments, especially BOTOX®. People are taking selfies and looking at more and more pictures of themselves online. Having to look at themselves so much means they are more likely to notice flaws and want to have them fixed to show their most beautiful look to the world. BOTOX® helps to relax glabellar lines and other facial lines that mar otherwise beautiful skin, improving the look of those selfies. In this social media-connected world, image is everything.
Chances are, your customers will come into your aesthetic clinic and ask for BOTOX® by name. What will you tell them if you do not provide BOTOX® at your med spa? BOTOX® is an essential, one of the most-used tools of cosmetic procedures. Make sure you have BOTOX® on hand for your clients because BOTOX® treatments will definitely be your most-requested service.
You can buy BOTOX® from Medica Depot HERE.