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Cosmetic Treatments are Up 25% Over Previous Year

Some surprising statistics released by the American Society for Dermatologic Surgery revealed that doctors performed about 25 percent more cosmetic treatments in 2013 than in the previous year. In 2013, dermatologic surgeons performed almost 6.5 million cosmetic procedures, and this number does not even include other medical specialties or other practitioners that perform these procedures. This is a huge jump in numbers, and it reflects the increasing popularity of wrinkle relaxing and wrinkle filling injections, among other procedures.

Cosmetic treatments included in the statistics included a wide range of procedures, from chemical peels to tattoo removal, and from laser hair removal to hair transplants, and all saw an increase. However, the huge overall increase was driven mainly by the top two cosmetic treatment types. Coming out on top were wrinkle-relaxing injections such as BOTOX®, DYSPORT® and XEOMIN®, holding the top position from the previous year as well. These type of treatments increased by 20 percent to a whopping 1.8 million procedures. In second place were soft-tissue fillers, such as RADIESSE®, BELOTERO®, JUVÉDERM®, RESTYLANE® and SCULPTRA®. This type of treatment increased by about 9 percent from the year before, totaling 995,000 treatments in 2013.

So why is there such a huge increase in cosmetic treatments such as BELOTERO INTENSE® injections? Experts believe it is partly driven by the improvements in the economy, as more people have disposable income to spend on cosmetic luxuries. However, the main driver is the popularity of these treatments that give people a quick and easy way to approve their appearance. While not all patients would be willing to go under the knife to improve their appearance, they are willing to stop by a dermatologist's office or medspa for a minimally-invasive cosmetic treatment.

While excess weight was the top cosmetic concern of survey respondents, more than half of patients expressed concern over their wrinkles, sagging skin, and poor skin texture. Treatments such as BELOTERO INTENSE® help correct these skin problems. When you inject BELOTERO INTENSE® or a similar product into your patient's dermis, the hyaluronic acid replaces lost volume in the skin, which stretches out the skin to smooth wrinkles as well as lift sagging skin. Products like BELOTERO INTENSE® offer patients a sort of liquid facelift, giving them results similar to a surgical facelift but with quick and relatively painless injections instead of invasive surgery. Patients can improve their skin texture, look younger and have more refreshed-looking skin after a BELOTERO INTENSE® injection.

Not only are wrinkle-fighting cosmetic treatments popular, but they are also rated well by patients. About 92 percent of patients surveyed were happy with their wrinkle-relaxing or wrinkle-filling treatment results. Happy patients tend to share their success with others, so this could lead to an even bigger increase in the number of cosmetic procedures in the future.

It seems that as time goes by, cosmetic procedures are not only more and more acceptable to patients, but the devices and procedures themselves are evolving and improving all the time as well. In the past, injections of substances like silicone or fat could have side effects or unwanted results. However, soft-tissue fillers like BELOTERO INTENSE® take dermal fillers to the next level with non-permanent yet long-lasting results. BELOTERO INTENSE® in particular is a more advanced dermal filler, with its smooth hyaluronic acid formula that gives natural-looking results.

With the increasing popularity of cosmetic injections, your clinic will likely be seeing an increase in business. Stock up on BELOTERO INTENSE® and have it on hand when all these new customers enter your clinic.


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