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Helpful information on the world of beauty and aesthetics supplies.
Avoiding The Hidden Danger of Osteoarthritis Injections
When your patients suffer from osteoarthritis, their joints are stiff and painful. Even if they are not totally confined to their house yet, the osteoarthritis pain can keep your patients from enjoying their favorite sports and other activities. Hyaluronic acid injections can be a great way to help your patients feel better and regain their mobility without resorting to knee surgery or medications. However, there is a hidden danger for some of your patients. Most of the hyaluronic acid injectables on the market for treating osteoarthritis come from a somewhat surprising source. Products like HYALGAN® and SYNVISC® are made from hyaluronic acid that is derived from rooster combs, that red appendage you see on top of a rooster's head. For most people, this does not pose a problem. Hyaluronic acid is a natural substance that is normally found within human joint fluid, so most people do not have an allergic reaction or other severe side effects after their hyaluronic acid injecti [Read more]
Don't Forget, Men Care About Their Looks Too
Sometimes when you run a MedSpa you focus on your typical client. The stereotypical cosmetic procedure client is a woman around middle-age who comes in for anti-aging treatments. When you prepare your marketing materials to bring in new clients, the typical client comes to mind, and that is the demographic you target. You may target the stereotypical MedSpa client directly by selecting where to advertise your business, or you may target the stereotypical MedSpa client indirectly by focusing on procedures and using imagery that appeals to that target group. While this can be an effective way to bring in more middle-aged women, you may be unintentionally driving away other potential business. One often overlooked group is men, who may be intimidated by your MedSpa's focus on serving women. Traditionally, cosmetic treatments were mainly for women, but much has changed in recent years. More and more men are coming into MedSpas to improve their looks, often hoping to reduce the app [Read more]
Trying Out a Different Brand of Dermal Filler
We human beings are creatures of habit. Most of us will stick with what we know, and when it comes to cosmetic treatments, that often means sticking with the products that were first on the market or the most well known. For dermal fillers, doctors and patients often stick to the major brands, RESTYLANE® and JUVÉDERM®, without giving other facial fillers a try. Sometimes that means missing out on products that may have advantages for your patient. BELOTERO® is a prime example. Made by Merz, this dermal filler is gaining in popularity with many cosmetic surgeons and patients. BELOTERO BALANCE® takes on the same challenges as RESTYLANE® and JUVÉDERM®, the moderate lines and wrinkles and the minor facial hollows. However, some doctors and their patients that have tried BELOTERO BALANCE® claim it does a much better job than the other dermal fillers. One advantage of BELOTERO® is its thin, smooth consistency. Merz's patented Cohesive Polydensified Matrix (CPM) techno [Read more]
Helping Patients Cope With Eczema
Eczema can be itchy and irritating to your patients' skin, as well as creating unsightly rashes and dry, scaly patches. Since it is so distracting and has a negative effect on your patients' beauty, eczema can be tough to live with. While dermatologists may not know the underlying cause of eczema, it can be triggered by irritants such as scratchy clothing, a detergent, or allergens. Some children will outgrow their eczema, but for about 3 percent of the population, the suffering continues into adulthood. You devote your medical practice to helping patients look their best, and no matter how well you treat your patients' wrinkles, if they break out in eczema, they just will not look good. Sometimes they get eczema on an area of skin that can be covered by clothing, but sometimes it appears on their hands or face where everyone can see it. There are a few things you can suggest to your patients to help them cope with their eczema breakouts, and once that is taken care of, you c [Read more]
Building Up the Skin's Structure from the Inside Out
There are a few different ways to reduce wrinkles. Cosmetic surgeons can stretch the skin surgically, they can use wrinkle relaxing injections to relax the muscles beneath the skin, or they can use fillers such as hyaluronic acid to add volume to the skin, which stretches out the wrinkles. However, other types of dermal fillers can restore mature skin, rebuilding the skin's structure from the inside out. One such dermal filler is RADIESSE®. While most of the injections in a cosmetic clinic involve either botulinum toxin or hyaluronic acid, RADIESSE® is different. Instead of temporarily adding volume to the skin like a dermal filler made of hyaluronic acid, RADIESSE® builds up the skin's structure gradually over the course of a year or two. This gives RADIESSE® a couple of advantages over other wrinkle-fighting products. First, your patients will be able to enjoy their smooth skin for longer since RADIESSE® lasts longer than fillers made of hyaluronic acid or wrinkle relax [Read more]
Increase Your Client Base When They Buy a DYSPORT® Party
You may have seen it on TV. Instead of going to their doctor's office or their local MedSpa for their BOTOX® or DYSPORT® injections, some women are opting to buy BOTOX® or DYSPORT® parties in their homes. This is a growing trend that many MedSpas are taking advantage of, but you may be wondering, what are the benefits? One of the biggest benefits of having your clients host a DYSPORT® party is the increase in your client base. Advertising to bring new customers into your clinic can be costly and time-consuming, but when your client hosts a DYSPORT® party, they are bringing in new clients for you. Usually you would offer some sort of discount to the host, such as a certain dollar amount off their treatment for each client they bring in, or a free DYSPORT® treatment for bringing in a certain number of other clients. Do the calculations to see what makes sense for your business. When your client has the incentive of a free cosmetic treatment to bring in busine [Read more]
Making More from Your MedSpa's Existing Customers
Every time you place an advertisement in a newspaper, or have flyers printed and distributed, or make some other marketing effort, you are aware of just how much money that is taking out of your business. It is an investment, of course, bringing you more future business to make up for your marketing costs, but what if there was a way to make more money in your MedSpa without having to pay for marketing? It is possible. All you have to do is look at marketing opportunities with your existing clients. One way to profit from your existing clients is to maintain an email and physical mailing list as well as keep their phone numbers on file. This allows you to keep in touch with existing and past customers to keep them interested in your business. You know that BOTOX® treatments or dermal filler treatments are temporary, and your clients should return a few months later to maintain their wrinkle-reducing results. Send your clients a note every few months when their follow-up treat [Read more]
How to Make Those Cosmetic Treatment Results Last
Cosmetic treatments are a big investment for some patients. They may have to save up to get their dream aesthetic treatment results, so they want to get the most value out of their treatments and make them last as long as possible. The longevity of dermal fillers and other cosmetic treatments does vary, but most dermal fillers last about six months to a year. However, there is a way to make the beautiful results of those cosmetic treatments last even longer. TOUCH UP treatments can help your patients stay wrinke-free even longer than they normally would with their dermal filler injections. Teoxane made TEOSYAL® TOUCH UP for just this purpose. TEOSYAL® TOUCH UP actually has the same cross-linked hyaluronic acid formula as their popular TEOSYAL® GLOBAL ACTION dermal filler, but it comes in a more convenient quantity. Instead of buying the entire 1 ml syringe, your patients can instead purchase the 0.5 ml syringe of TEOSYAL® TOUCH UP. This means they can spend about half as [Read more]
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