- November 28th 2011
The number of hospitals offering complementary and alternative medical services has tripled since 2000, driven principally by patient demand for low-risk therapies such as massage, guided imagery, meditation and the "healing touch" practice known as Reiki.
Forty-two percent of the 714 hospitals surveyed said they provide unconventional therapies, and executives listed patient demand as the top criterion in choosing which therapies to offer, according to a report released in September by the American Hospital Assn.'s Health Forum and the Samueli Institute, a think tank that supports alternative medicine. In 2000, just 14% of hospitals told AHA researchers that they provided complementary therapies.
"They are responding to the needs of their patients and the communities they are serving, while trying to differentiate themselves in the marketplace," said Sita Ananth, a Samueli Institute researcher who wrote the report. "These hospitals are really trying to see how they can address t [Read more]