- April 9th 2014
Often aesthetic clinics cater to middle-aged and older clients, helping mothers and grandmothers smooth out the wrinkles on their aging faces. Some women in their twenties will come in for anti-aging treatments, but more often your clients have waited until they are plagued with visible wrinkles on their faces before they come in to see you. That is great, you do love helping your older clients, but as a business you also need to keep expanding your client base for your business to grow. Over time, even your most loyal customers might reach an age where they no longer want to fight their wrinkles, they may run short on funds, or they may move to a different town, so if you do not attract more clients, your business will start to shrink.
One way to expand your client base is to expand the ages of clients you attract to your aesthetic clinic. The effect of attracting younger clients is two-fold. Firstly, of course, you get a higher number of clients. Secondly, though, you bring [Read more]