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Helpful information on the world of beauty and aesthetics supplies.
How to Attract a Younger Client Base
Often aesthetic clinics cater to middle-aged and older clients, helping mothers and grandmothers smooth out the wrinkles on their aging faces. Some women in their twenties will come in for anti-aging treatments, but more often your clients have waited until they are plagued with visible wrinkles on their faces before they come in to see you. That is great, you do love helping your older clients, but as a business you also need to keep expanding your client base for your business to grow. Over time, even your most loyal customers might reach an age where they no longer want to fight their wrinkles, they may run short on funds, or they may move to a different town, so if you do not attract more clients, your business will start to shrink. One way to expand your client base is to expand the ages of clients you attract to your aesthetic clinic. The effect of attracting younger clients is two-fold. Firstly, of course, you get a higher number of clients. Secondly, though, you bring [Read more]
Using Cross-Promotion to Market Your Clinic
If you want more customers for your clinic, you have to do some marketing. You can do some advertising online or in the local newspaper, or you can mail or hand out flyers, and all of these techniques can be effective. However, sometimes it can be difficult to target the exact audience you want without spending a fortune. Luckily there is a way to target just the right type of customers who are looking for a business like yours without spending a ton of money: cross-promotion. So what is cross-promotion? Cross-promotion is when you partner with another business who is not in direct competition with you, but who has clients in a similar demographic as yours, to market to each others' customers. For example, if your clinic offers dermal fillers such as JUVÉDERM® ULTRA 2, you would not want to do a cross-promotion with local businesses offering the same JUVÉDERM® injections. However, you could partner with businesses with similar clientele that are generally women who are in [Read more]
Scientists Grow Artificial Skin
Scientists have developed what can best be described as a breakthrough technique for growing artificial skin. It involves the use of stem cells that are taken from the umbilical cord. The discovery, if it proves to be successful after sufficient testing, will almost certainly help major burn victims heal more quickly as a result of faster skin grafting. What is particularly exciting about this latest development is that artificial skin can be stored for long periods of time and then can be used when needed. The information about this latest and very exciting development was released by the World Health Organization (WHO) of the United Nations. That agency also said that as recently as 2008 there were about four hundred ten thousand burn injuries in the United States, forty thousand of which required hospitalization and major surgery. The current process for treating human burn victims involves the use of healthy skin which is taken from the patient's body and used for skin grafting [Read more]
This Cosmetic Enhancement Will Hit Them Right in the KISSer
Everyone knows wrinkles are an inevitable consequence of aging. No matter how well you care for your skin, eventually wrinkles will catch up to you. However, there are some things about aging that nobody ever told your clients. One day your clients will look in the mirror and realize with horror that their once plump limps are getting flatter and thinner. The lip thinning process may shock your clients, but it really should not be a surprise. As your clients age, the same processes are at work throughout all their skin. Their facial skin loses its hyaluronic acid and collagen, and along with it, its moisture and structure. This causes their face to wrinkle and sag. At the same time, their lips are losing the collagen and hydration that gave them structure. As the structure is lost, the lips get thinner and flatter, and they also get drier and more wrinkled. Your clients' once plump lips are now looking fairly lackluster, and well, just plain old. Your clients may come in [Read more]
Helping Patients Overcome Needle Phobia
In all your years of practicing medicine, you have probably never met anyone that actually enjoys getting needles. Most people look at needles as a necessary evil. However, for about ten percent of the population, the dislike of needles goes even further, becoming a phobia. Patients who are actually afraid of needles to this extreme may avoid even necessary medical procedures, vaccinations and blood tests just because they cannot handle having a needle inserted into their skin. As you can imagine, these patients are much less likely to volunteer for cosmetic procedures like BOTOX® and dermal filler injections. Think about it: that's about ten percent more business you could have in your clinic if you could just help these patients overcome their fears. For most people, the thought of getting a needle in their face is even worse than the thought of getting a needle in the arm. Even patients who can grin and bear it as they get arm injections will balk at the thought of gettin [Read more]
BOTOX® Remains the Most Popular Injection
When most people think of cosmetic injections they think of BOTOX®. In fact, many people even call all cosmetic injections BOTOX®, even though dermal fillers are totally different products than the wrinkle-relaxing injectables like BOTOX®. BOTOX® is the best-known of any cosmetic injection brand and has even become a household name since its FDA approval for cosmetic uses in 2002. Since BOTOX® was the first approved cosmetic treatment of its kind, it has remained the most popular choice for cosmetic injections. Trends are always changing, especially when it comes to fashion and beauty, and cosmetic treatments are not immune. There was a time when surgical facelifts were the treatment of choice for women with wrinkles, but these have since largely been replaced with a wide variety of cosmetic injections, from wrinkle relaxers like BOTOX® to dermal fillers like JUVÉDERM® and RESTYLANE®. Breast augmentation has remained the most popular cosmetic enhancement in recent year [Read more]
How to Give the Quickest and Easiest Osteoarthritis Relief
Retirees these days just are not what they used to be. Back in our grandparents' day, when older people developed osteoarthritis they were relegated to the rocking chair. They would sit at home all day, trying their best to stay off their sore knees and avoid aggravating their osteoarthritis symptoms. These days, this is not the lifestyle that many grandparents want. They want to stay active, walking the dog, playing with the grandkids and getting out shopping, and they do not want their osteoarthritis to keep them cooped up inside. Some may use pain relievers or anti-inflammatories to relieve their symptoms, but others prefer not to add even more medication to their daily regimen. To avoid arthritis medications, many patients opt for a different option, hyaluronic acid injections. Injections of SYNVISC® or other similar products can help lubricate and cushion your patient's knee or other joint. Instead of their bones rubbing together painfully as they walk, your patient eff [Read more]
Facial Peels Offer Anti-Aging Benefits for the Needle-Wary
Some women will go to any extreme to look younger. They are your faithful clients who come in every few months for a BOTOX® injection or a dermal filler touch-up injection. However, some women are a little more wary about getting any cosmetic treatment. They are the type that shudder at the thought of getting a needle anywhere near their face. As much as they would love to get rid of their crow's feet and other fine lines, they absolutely refuse to consider injections to smooth their skin texture. So are the people who hate the thought of needles lost to you? Not at all! If your clinic has been focusing just on wrinkle relaxer and dermal filler injections, it's time to expand your offering to attract a wider clientele. When you offer less-invasive cosmetic treatments such as facial peels, you can still help your patients get more radiant skin with less visible fine lines and wrinkles. With a peel such as THE PERFECT PEEL, you can assure your clients that the experience will [Read more]
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