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Attracting a Whole New Generation of Clients

Often a Medspa or clinic will become focused on anti-aging treatments. You may have started out offering BOTOX® injections to your older patients. You may then have moved on to dermal fillers and other wrinkle-fighting injections. Although you may have done well by serving this aging demographic, you may be looking to expand your practice as well. One great way to do this is by attracting a younger generation of patients. Bringing younger patients into your Medspa achieves two goals. First, you get more customers now as you open your options up to a wider age range. Second, you gain loyal customers now that will become your anti-aging treatment customers in the future. If these patients are already coming to you for treatments when they are younger, then when they start to see their first fine lines and wrinkles appear, they will know who to go see. Attracting a younger generation of patients to your business ensures future growth. To bring younger patients into your cli ...

More Family Doctors Supplementing Their Practice With Cosmetic Treatments

In a recent survey, there was an increase of family doctors offering other services within their office in 2013 versus 2012. Twenty-three percent of the family doctors surveyed said they offered ancillary services in their office in 2013, which was an increase over the nineteen percent in 2012. Sometimes these services involved nutrition counseling or weight loss programs, sometimes they were alternative treatments such as massage and acupuncture, and sometimes they were medical services such as diagnostic tests and medication dispensation. However, more and more family doctors are also offering cosmetic treatments in their office to supplement their existing medical practice. It is no wonder that family doctors are looking for ways to supplement their incomes. On the same survey, family doctors ranked second-lowest in average income versus other medical specialties. Although this was a respectable $176,000 a year on average, that salary was less than half of what the top speci ...

Orthopedics is a Top-Earning Medical Specialty

Some recent statistics are revealing that orthopedics is a good choice of medical profession. In a survey of physician earnings in 2013, orthopedics professions came out on top of all other medical professions, earning on average $413,000 compared to an average of $174,000 for the lowest-paid doctors. This is great news for those in the field, and something to consider for any doctors or medical students looking at orthopedics as an area of concentration. Orthopedists saw almost a two percent increase in profits from the previous year. Those who were self-employed but as part of a group practice earned the most, at $459,000. Orthopedists were also happier than many other medical professions, with many citing being able to help patients as the most rewarding part of their job. Part of the increase in orthopedics profits may be related to the increasing age of the population, with the aging baby boomers, as well as the increase in obesity in North America. Aging patients are m ...