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Helpful information on the world of beauty and aesthetics supplies.
Two women opening a box in a spa
As a doctor, your specialty is caring for people, and marketing or sales are likely not subjects you studied extensively in school. Despite that, these business skills can help you get the most out of your medical practice, and the more you learn, the more you can do. One way you can increase per-patient profitability in your cosmetic clinic is with the cross-sell, helping you not only enhance your medical practice but also helping your patients discover products and services that can benefit them. When you do your cross-selling right, everybody wins. While an up-sell involves offering your patient an upgraded version of their treatment, a cross-sell involves offering your client a related product or service along with the treatment they have already booked. For example, offering to treat perioral wrinkles along with lip augmentation would be an up-sell. Offering a hydrating facial treatment after a cosmetic treatment or offering skincare products for your patient to take home would b [Read more]
A woman standing with lines drawn on her body
Demand for plastic surgery is growing worldwide, with a 9% increase in procedures globally. Not surprisingly, the United States dominates, performing 17.9% of the total procedures, almost twice as many as second place Brazil. New statistics highlight where the U.S. stands in the world of plastic surgery and which procedures are gaining ground. The statistics come from the International Society of Aesthetic Plastic Surgery (ISAPS), who have tracked the total number of international procedures for the past few years. For their study, the organization surveyed 35,000 plastic surgeons spanning the globe, asking about surgical and non-surgical procedures they performed in 2016. The report provides insights not only into which countries are performing these procedures, but which procedures are trending higher worldwide. According to the report, there were 4,217,862 procedures in the U.S. in 2016, which are 17.9% of all procedures performed worldwide. Next in the rankings is Brazil, not sur [Read more]
A person applying cream to psoriasis on their elbow
Psoriasis is all too common, with an estimated 7.5 million Americans suffering from this skin condition, resulting in over three million office visits each year and an estimated cost of three billion dollars. This disease causes more than itchy, painful skin as embarrassing red patches form across the body, taking an emotional toll on the patient. The symptoms can come and go, so just as the patient thinks they can enjoy clear skin, another breakout appears. Those with psoriasis are prone to developing other bacterial or viral skin conditions, and may have asthma, psoriatic arthritis, or other diseases, and may be more likely to have type 2 diabetes, cardiovascular disease, and more. There is no cure for psoriasis, and treatments are not ideal, often either treating the symptoms with moisturizers or cortisone creams, or using drugs to suppress the immune system, risking long-term effects. As common as psoriasis is, researchers still know relatively little about this chronic dermatolog [Read more]
One face, four emotions
Botulinum toxin injections, by their nature, can affect a patient's ability to express their emotions. When the injections temporarily paralyze muscles responsible for frown lines, for example, the patient no longer has those angry lines etched into their forehead every day. That can be a good thing when they want to stop looking permanently unhappy as they age. On the flipside, when that patient wants to actually express anger, they are less able to use those frown lines to show their emotions. While modern drugs and techniques can help relax the look of frown lines without giving a patient a completely frozen look, there is a definite effect. None of this is surprising, but when researchers in Italy decided to delve a little deeper, they found that these muscle-relaxing injections had a far greater effect on emotion: the injections actually affected the patient's ability to understand emotions in others. The Theory: Botulinum Toxins Affect Embodiment The study began with Jenny Baum [Read more]
Close-up of a single purple flower
From celebrities to neighbors, more people seem to be opening up about having a little work done. It is becoming more common to hear someone talk about their Botox injections or see lip-enhanced selfies on social media, and with this growing awareness of cosmetic surgery, the target areas seem to be expanding as well. For the first time, this year the American Society of Plastic Surgeons (ASPS) has included information in their annual statistics about a relatively new procedure that is rapidly gaining popularity: labiaplasty. What is labiaplasty? Labiaplasty is a procedure that adjusts the size of the labia majora or labia minora so that they are more in proportion. This may involve surgery, reducing the size of the labia minora so it does not protrude as far past the labia majora. However, there are also less-invasive procedures which inject either fat or hyaluronic acid into the labia majora. This second option often replaces tissue volume lost after childbirth or with menopause, i [Read more]
Dermatologist inspecting a mole
Attitudes about indoor tanning are shifting with growing awareness of the link between tanning and skin cancer risk. Despite this, some groups continue to tan, putting themselves at an increased risk of developing melanoma. The typical stereotype of a tan fan may be a young white woman hoping to get the perfect glow, but new research has found a surprising at-risk group for skin cancer. As young, black, non-heterosexual males experience one of the highest rates of skin cancer, researchers think they may know why: indoor tanning. The surprising finding comes from researchers at San Diego State University, who analyzed data from the 2015 Youth Risk Behavior Survey. This national survey looks at risky health behavior in public and private high school students, including participation in indoor tanning. Other studies have shown that sexual minority males have one of the highest rates of skin cancer, twice that of heterosexual males, so the researchers set out to discover if tanning is the [Read more]
This coffee could increase longevity.
It may seem too good to be true for the coffee lovers of the world, but evidence in recent years has pointed to the health benefits of coffee consumption. After years of Mom warning that coffee will stunt your growth and fears that coffee can trigger heart disease and cancer, information about the health benefits of coffee is increasing. Earlier studies may have missed the link between drinking coffee and other risky behavior, such as smoking, but once scientists started to dissect out the data more, some trends started to emerge. The Benefits of Coffee for Health Different studies have suggested coffee can reduce the risk of liver disease, Parkinson's disease, and type 2 diabetes, and maybe even decrease the risk of depression and improve mental function. In one of the most revealing coffee studies, researchers published a report in 2015 showing that coffee drinkers, taking in one to five cups a day, actually had lower mortality than the non-coffee drinkers. This seems to suggest th [Read more]
Cosmetic surgery trends
With the start of the new year, it is always helpful to look back at what happened the previous year. Not only is it interesting to remember what was going on in the past year, it can also help shed light on where things might be headed for the coming year. Just in time for 2017, plastic surgery review and information site RealSelf took a look back at the trends in cosmetic surgery for the previous year, according to their users. Not surprisingly, non-invasive cosmetic procedures continue to grow in popularity, along with the increasing acceptance and waning taboos of cosmetic surgery. Celebrities are Driving Cosmetic Surgery Trends As with many things in life, if a celebrity endorses it, chances are their fans will follow. This holds true for cosmetic surgery, as celebrities turn to sites like Instagram to share photos of their post-procedure results. Chelsea Handler's Cosmetic Surgery One example is celebrity Chelsea Handler, who posted pictures to her Instagram after experiencin [Read more]
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